LinkedIn’s typical audience comprises professional decision-makers with purchasing power, helping you speak directly to the potential customers that can become paying customers. Generating leads is important because, with nurturing, potential customers can become paying customers that use your products and drive revenue. Justin Shriber, Vice President of Marketing at LinkedIn, was interviewed as part of HubSpot's campaign, ' Advertising, a Look Behind the Screens.” Take a look at the full interview series here, or keep reading to learn some of his key insights, as well as additional tips on how to use LinkedIn for lead generation.Īs a refresher, lead generation refers to all of the activities and strategies you use to attract potential customers. Without a clear strategy in mind, the task of lead generation on LinkedIn can feel challenging. They're already seeking out information to help grow their businesses, so you should meet them where they are. The average Instagram user scrolls through their feed, like photos of their friends, watches their favorite celebrity’s Story, and occasionally uses the platform to find and purchase products.Īlternatively, the average LinkedIn user is on the site specifically for professionally-geared content. These statistics make sense, especially if we consider platform-specific demographics.

In fact, studies have shown that LinkedIn is the top paid and organic social channel for B2B businesses, and 82% of B2B marketers report finding the greatest success on the platform. However, if you're not using LinkedIn you could be missing out on a major opportunity to grow both brand recognition and revenue, especially if you’re a B2B business.

Lead generation campaign linkedin